Prime Big Deal Days 2026: 140 Verified Deals (Apple, Sony, Bose, Dyson, Roborock, Ninja) Oct 6-7

140 Prime Big Deal Days deals from 48 brands, each checked on Amazon's own product page on October 6: Apple, Sony, Bose, Beats, Canon, DJI, Ninja, Vitamix, Breville, Dyson, Shark, Roborock, iRobot, Ring, Hisense and more, with before-and-after prices, the brands with no label yet, and which card pays the most.

As an Amazon Associate I earn from qualifying purchases.

Checked on Amazon the night before and again at 2:22 a.m. Central on Tuesday, October 6, 2026, after Prime Big Deal Days opened. Every item in the deal list below carried Amazon's "Prime Big Deal" or "Limited time deal" label at that check, and the prices are what Amazon's own page showed then, next to the list or typical price it was struck through against. Deal prices move during the event, and a label can disappear mid-day, so the Amazon page is the final word when you click. A third pass, signed in as a Prime member from 9:35 a.m., added the items marked "seen signed in".

Prime Big Deal Days runs October 6 and 7, 2026, for Prime members, starting at 12:01 a.m. Pacific on October 6. Amazon's event page lists deals by category rather than by brand, and the deal pages themselves are a wall of unfamiliar names. So we went brand first: we pulled the night-before deal lists from Slickdeals, DealNews and two Telegram deal channels, added the brands people actually search for, and checked each one on Amazon ourselves. 140 items from 48 brands carried a deal label on their own product page when we checked on October 6, across electronics, kitchen, home, robot vacuums, security cameras, holiday lighting, winter safety and strollers. A longer list didn't, and that list is at the bottom.

The one line that matters before you buy: these are Prime-member prices. No Prime? The next section covers the free 30-day trial, the six-month Prime for Young Adults trial and Prime Access, with what each costs after the trial.

Don't have Prime? Start a trial before you shop

Every price in this list is a Prime-member price; without a membership the deal label doesn't apply to you. Amazon's own sign-up pages, read signed out on October 6, show three ways in:

Amazon pays us a small bounty if you start a trial through our link; it doesn't change what you pay.

Apple

Cameras and audio

TVs

Kitchen

Home

Strollers

Robot vacuums

Home security cameras

Christmas and holiday lighting

Govee's labels only showed once we were signed in as a Prime member; signed out, every Govee listing looked like a plain below-list price. Its outdoor string lights (H7015) were below list with no label either way.

Winter safety

Exercise equipment

The Sunny Health & Fitness magnetic rower carried a Limited time deal label at midnight and had lost it by 2:22 a.m., though its page still showed it 19% below its typical price; no exercise listing on our list carries a label now. Bowflex, NordicTrack, Schwinn, Echelon, Theragun, Hyperice, Garmin, WHOOP, Oura, Concept2 and TRX all showed no label; Fitbit Charge 6 and Amazfit Active 2 were below list without one. No Peloton listing matched.

Grubhub, if you're a Prime member

Grubhub+ comes free with Prime, and Amazon's Grubhub page lists two codes. The one worth knowing now: $10 off your first $20+ Grubhub+ order with code FIRSTORDER, for the first order after you link your Amazon Prime and Grubhub accounts, valid through October 15, 2026. The $20-off "early savings" code, DEALS20, ran through October 5 and is over.

The travel gear we carried, now with a deal label

These are products we already link in our own trip write-ups, checked the same way at 7:15 a.m. Central on October 6. Fourteen of the twenty-eight carried a Prime Big Deal label:

The rest, including the Travelpro Maxlite 5, Anker 737 power bank, Cabeau Evolution S3 pillow and Insta360 X6, showed no label. Why we picked each piece is in the gear guide, and what survived ten days in Europe is in the trip write-up.

More brand-name deals, by category

After the first pass, we swept Amazon's own deal filter for every brand on our list and read each product page, between 7:25 and 7:45 a.m. Central on October 6. These carried a deal label at that check:

Audio

Vacuums and floor care

Kitchen

TVs, projectors and monitors

Cameras and drones

Smart home and security

Baby

Fitness and personal care

Same price at the brand's store? Rakuten Big Stack flips it

Rakuten Big Stack runs through Wednesday, October 7, and most of the brand stores above are paying 10% cash back in it this week: Bose, Sony, Vitamix, Ninja, Roborock, Shark, iRobot, Canon, Samsung, Dyson, LG, eufy, Oral-B, Jackery, Bissell, KitchenAid, Keurig, Cuisinart, Instant, Graco, Arlo, Netgear, Logitech, Razer, JBL, Levoit, Garmin, NordicTrack, Roku, Lodge, Le Creuset and SanDisk, with LEGO at up to 10%. Breville and Waterpik are at 2.5%, Beats at 2%. Hisense, TCL, Philips Hue, Tineco, DJI, Insta360, Govee, Dreame, EGO, Dreo and Therabody aren't Rakuten stores. Amazon isn't either, and the Prime Visa's 5% is the most a card adds there.

So when the brand's own store matches Amazon's deal price, buying from the brand through Rakuten comes out ahead, and the card you pay with still earns on top. The cases we checked this morning:

Item Amazon deal Brand store, through Rakuten Who wins
Bose QuietComfort Headphones $169 $169 at Bose.com, 10% back = $16.90 Bose via Rakuten, by $16.90
Sony WH-1000XM6 $378 $379.99 at Sony, 10% back = $38 Sony via Rakuten, by about $36
Vitamix Propel 750 $364.95 $379.95 at Vitamix.com, 10% back = $38 Vitamix via Rakuten, by about $23
Roborock Saros 10R $884.99 for Prime members ($999.99 signed out) $899.99 at Roborock's store, 10% back = $90 (accessories excluded) Roborock via Rakuten, by about $75
Breville Barista Express $499.95 $499.95 at Breville.com, 2.5% back = $12.50 Breville via Rakuten, by $12.50
Ninja CREAMi $169.99 $229.99 at Ninja, or $199.99 with its promo code, 10% back = $20 Amazon, by about $10
Beats Studio Pro $149.95 $299.99 at Beats, 2% back Amazon, by about $144

Rakuten's cash back takes six to eight weeks to post, and each store sets exclusions on its Rakuten page (Vitamix excludes commercial models and warranties, Roborock excludes accessories, Dyson excludes refurbished units and parts). New to Rakuten? Join through our link first: Rakuten pays you $50 after $50 of qualifying orders within 90 days, and Rakuten pays us the same $50 when you join through it.

How real are these deals?

A deal label and a struck-through list price don't make a deal, so we tested the list two more ways on the morning of October 6.

Against the brands' own stores. Beats Studio Pro ($149.95 on Amazon, $299.99 at Beats), Ninja CREAMi ($169.99 vs $229.99) and the Vitamix 750 ($364.95 vs $379.95) are cheaper on Amazon. Bose QuietComfort Headphones, the Breville Barista Express and the Sony WH-1000XM6 are the same price at the brand's store, so they're brand-wide sales that Amazon is matching. The Roborock Saros 10R is the close one: Prime members see $884.99 on Amazon, Roborock's own store had it at $899.99, and the Rakuten table above tips it to Roborock.

Against Amazon's own price history. We ran 19 of the items through a price-history tracker before it stopped answering. Eight are at the lowest price Amazon has ever listed: the Sony WH-1000XM6, Canon EOS R50 V kit, Dreame D20 Air Plus, Shark AI Ultra, Ring Battery Doorbell 2K, Ring Indoor Cam, Blink Mini 2K+ and Beats Powerbeats Pro 2. Nine are real discounts that Amazon has beaten before, and the notes on those lines say when. Two are thin: the EGO snow blower and the INIU power bank. Where Amazon shows a "typical price" rather than a "list price," the comparison is against what the item usually sells for on Amazon, which is the more honest baseline; a "list price" is the manufacturer's number and can sit well above what anyone pays.

Walmart and Google Shopping refuse automated checks, and Best Buy and Target don't show prices to one, so the retailer comparison stops at the brands' own stores.

These are affiliate links. As an Amazon Associate I earn from qualifying purchases.

Prime Visa or Prime Store Card? Six of these also pay 10% back

Amazon's Prime Card Bonus page, read at 7:30 a.m. Central on October 6, lists the products that pay "10% back or more" to Prime Visa, Prime Store Card and Prime Secured Card holders with a Prime membership during the event. The headline groups are Best Sellers (10% or more), Smart Home, Headphones, Speakers and Soundbars, HP products, and Cameras and Accessories, each at 10% back. Six items from this article are on that page:

Read the fine print the way Amazon writes it: the 10% "includes the 5% back you already earn" with the card, so it is 5% extra, not 10% on top. It applies to purchases shipped and sold by Amazon.com, during the promotional period and while supplies last, and not to purchases made through Installments, Prime Wardrobe or Amazon Fresh. The exact percentage for each product shows on its page once you're signed in with the card on your account, which is why we're not printing a per-product figure here. The full list is on Amazon's Prime Card Bonus page.

The best way to pay

The deal price is the same whatever you pay with; the card decides what comes back. The Prime Visa pays 5% back at Amazon for Prime members, and that is the highest everyday rate on Amazon purchases in our card data; on the six Prime Card Bonus items above it reaches 10% this week. Without an Amazon card, the Blue Cash Everyday from American Express pays 3% on U.S. online retail purchases, up to $6,000 a year. The Chase Freedom cards' 5% categories for October to December are grocery stores, dining and Red Cross donations, so Amazon isn't in them this quarter.

Two Shop with Points offers that beat any card's 5%, through December 31

Amazon is also running two Shop with Points promotions that put a discount on top of the deal price, one worth taking and one not at the version we were shown, and both run well past the event: to 5:00 p.m. Pacific on December 31, 2026, or until a redemption cap is hit. Both are targeted, and the amounts differ by account: the versions below are what our account was shown on October 6, and other accounts see a different percentage or cap on the same promotion, so read the page you get, signed in, before you activate. If you see the "Activate promotion" button, you're in. Amazon's terms say neither can be combined with other offers, and the discount shows on the final checkout page before you place the order, so look for it there. Read signed in on October 6.

Eligible products are the ones Amazon lets you buy with Shop with Points at checkout, which excludes some sellers and categories; the discount is applied before shipping and tax.

Checked, but no deal label tonight

These brands were on our list and on Amazon's pages, but the listing we found carried no deal label when we checked. One caveat: our checks are made signed out, and Amazon shows some Prime-exclusive deal labels, and sometimes lower Prime-member prices, only when you're signed in, so a few of these may show a label or a lower price once you're logged in. Some showed a price under their list price; a label can still appear once the event opens, so they're worth a second look on the day:

Three deals the aggregators listed didn't check out on Amazon's own pages tonight: a Bose QuietComfort price that belonged to a different model, a Ninja French Door oven at a price Amazon wasn't showing, and a Samsung 75-inch TV whose model number didn't match the listing.

Amazon says deal prices during the event can change, and some deals are "Prime exclusive." When the label is gone, the price is gone with it.

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